April 28, 2014
Everyone has seen channel intros made using a 3Ds MAX template, featuring a crazy camera move, and some simple 3D text. There must be a way for us, as filmmakers to make more compelling intros?
I think it’s really important to think about the overall theme for the content. My DSLRguide intro is not the best example of this: I just figured that I would include a camera because thats what people associate with filmmaking.
I believe a better way to approach it is how I’ve been looking at my upcoming intro for my main channel. The plain is to have my logo being carved out of wood, by a skilled carpenter. The shots will be closeups for his hands working, similar to the style of this shot, taken from the classic video about making a flamenco guitar (found here).
I think this will fit nicely with my promotional videos, because gives the impression to clients that my videos are handmade, organic, and carefully sculpted. Also, I would make sure the cinematography is as beautiful as possible to help with the artistic vibe.
So How Can I Do This?
So if you are completely stuck for original ideas, then I’d recommend that you make a logo, and then find an interesting way to ‘reveal’ that logo, whether it’s through a camera move, or something else. If it fits in with your brand / message, then perfect!
Another important thing is sound design. Whether it’s “whoosh” sounds, electronic noises, or other bits of foley, it is really helps with realism to include sound. Music is can be a great tool as well. For my cadevisuals intro, I will record lots of wood noises, from scratching the wood to breaking sticks, and hitting tools against various objects.
Keep it short. Really short. I anything longer than 5 seconds isn’t ideal. If someone has to sit through a ten second intro before getting to your video, then they will very quickly lose interest, especially after watching a few of your other videos.
Filmmaker, and host of DSLRguide. Since I was making my first film age 11, I have always been fascinated by the way films are produced, and the effect it can have on the audience.